DFL Innovation Newsletter #3/2022
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Hello Reader,
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In just two weeks, SportsInnovation will take place in Düsseldorf – today we look ahead to the event featuring next-generation technologies which you can experience live at several “Innovation Games”. Also in this issue: For the first time a purely software-based virtual advertising board system for stadiums has been approved for Bundesliga; and in the bevestor Virtual Bundesliga, RB Leipzig has conquered the title of German Club Champion 2022. Have fun reading today’s newsletter!
Andreas Heyden
Executive Vice President Digital Innovations DFL Group
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An outlook on SportsInnovation 2022
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Experience the Future of Sport, Media and Stadium!
On 11 and 12 May, more than 50 exhibiting companies will gather for the technology event at the MERKUR SPIEL-ARENA in Düsseldorf. More than 1,000 visitors have registered to take part in the event. As the most unique and outstanding feature, the "Innovation Games" will demonstrate the latest technologies live on site.
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Virtual advertising bords enter a new era
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First software-based system approved for Bundesliga
International live broadcasts of the Bundesliga can be adapted to regional target groups even more flexibly. The use of virtual advertising boards, which allow the image of the physical boards to be altered individually using digital overlays in the transmission signal, is now possible with a purely software-based solution.
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RB Leipzig is German 2022 eFootball Club Champion
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Finals of the VBL Club Championship by bevestor in Cologne
The new German eFootball Club Champion is RB Leipzig. At the finals of the VBL Club Championship by bevestor, the team headed by Umut “RBLZ_Umut” Gültekin clearly prevailed against FC St. Pauli. These were the first on-site matches after a long period without direct interaction. An on-site audience will be present at the VBL Grand Final in early June.
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Further innovation topics:
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Donata Hopfen new member of Bitkom Governing Board
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Donata Hopfen is now a member of the Governing Board of the digital industry association Bitkom. “Bitkom has been an innovation driver and an outstanding discussion platform focused on digitalisation in Germany for many years,” said the chairwoman of the DFL Executive Board.
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From distribution system to interactive platform
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Today’s DFL B2B Portal is much more than a simple distribution channel for licensed content. Over the past few years it has evolved into a centralised, multidirectional platform making a wide range of digital media available to partners who can run qualified searches.
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Donata Hopfen new member of Bitkom Governing Board
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Donata Hopfen is now a member of the Governing Board of the digital industry association Bitkom. “Bitkom has been an innovation driver and an outstanding discussion platform focused on digitalisation in Germany for many years,” said the chairwoman of the DFL Executive Board.
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From distribution system to interactive platform
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Today’s DFL B2B Portal is much more than a simple distribution channel for licensed content. Over the past few years it has evolved into a centralised, multidirectional platform making a wide range of digital media available to partners who can run qualified searches.
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DAZN and Vodafone deploy 5G mobile technology to create a live broadcast in the context of a Bundesliga match.
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DAZN and Vodafone deploy 5G mobile technology to create a live broadcast in the context of a Bundesliga match.
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