DFL Innovation Newsletter #5/2022‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
Hello Reader,
today we are taking a look back on innovations highlighted at the recent Supercup 2022 in Leipzig, among other topics. And: anyone who has a strong interest in match data is invited to take a closer look at our “Bundesliga Data Shootout”!

Moritz Michael Mücke
Head of Digital Innovations, DFL Deutsche Fußball Liga
Bundesliga Data Shootout – A competition for data experts
Objective: Automate the recording of event data

The DFL, AWS and Sportec Solutions AG have jointly announced a competition to address automated recording of key scenes during football matches. The search is on for a machine learning solution featuring automated processes to identify and capture event data, i.e. specific match situations such as shots on goal and red or yellow cards.
Learn more
Augmented Reality trial at the Supercup 2022
The immersive football experience

Test participants were given a special type of Augmented Reality (AR) goggles or “Smart Glasses” to watch the Supercup live stream.
Learn more
Sky: Germany debut for Dolby Atmos at Supercup
Dolby Atmos enabled viewers to enjoy a more realistic sound experience than ever which transported the stadium atmosphere directly to the living room.
Learn more
Further innovation topics:
     
 
FC Bayern München partners with Adobe
Germany’s record champion and Adobe have agreed on a multi-year partnership to develop personalised experiences for fans around the world.
 
“Broadcast & Content” at SportsInnovation 2022
The “Broadcast & Content” topic in Düsseldorf comprised speeches and discussions on new technologies for personalising the fan experience.
 
 
Learn more
 
Watch the video (YouTube)
 
Go to DFL innovations