Hello Reader,

The football season is picking up speed, and there is plenty of exciting news: The portfolio of media products for DFL partners has been expanded. Artificial Intelligence now supports integration of graphics, statistics and highlights clips into football reporting. The on-air design for Bundesliga and Bundesliga 2 has been overhauled, and I hope you will like it as much as I do! With the help of AWS, the Bundesliga App has received some new features, including personalised recommendations and more live insights.

My personal tip: Watch the Supercup match on 17 August! The transmission of the encounter of Borussia Dortmund and FC Bayern München will introduce new standards in football live production!

I hope you will enjoy all the great topics in this newsletter.
Andreas Heyden
Executive Vice President Digital Innovations DFL Group

AI raises Bundesliga 2 live streams to the next level

Automatically-generated live graphics and highlight clips enhance the streams

Using Artificial Intelligence and streaming technology, DFL has expanded its media portfolio, for the first time delivering an enhanced live signal for all Bundesliga 2 fixtures of the season.

Content recommendations increase number of article requests

Official Bundesliga App gets new personalisation features

The centrepiece of the app upgrade is the new Recommendations feature which is based on user preferences. Using Amazon Personalize, the app can now recommend content based on the individual user’s interests.

New on-air design for Bundesliga and Bundesliga 2

Refreshed brand blends tradition with innovation

The start of season 2021-22 comes with a redesigned visual appearance of Bundesliga and Bundesliga 2. One key new feature is the implementation of a 3D-design. Learn more in our video.

Watch the video

More service, more content: DFL’s new IPP

Innovation enhances range of options for international media partners

DFL has once again expanded and upgraded its services for international broadcasting. The enhanced International Product Portfolio (IPP) embraces tried-and-tested innovative technology.

Further innovation topics

Digital health certificate check for stadium guests (in German only)

To rise up to the COVID-19 challenge, clubs increasingly require stadium visitors to present a digital health certificate. RB Leipzig is one example.

SportsInnovation 2022: Preparations are in full swing

The international trade fair for the latest technology developments in professional sport is now in its “warm-up phase”.