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Dear Reader,
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60 years old, and always state-of-the-art: Six decades after its inception, the Bundesliga continues to produce numerous innovation and success stories. This issue proves it once again, highlighting the use of 5G cameras during the Supercup 2023, the growing importance of digital match data for applications such as automated sound mixing, the new Virtual Bundesliga season and other topics.
Enjoy reading!
Yours, the DFL Innovation Team
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Supercup 2023: Viaplay transmits camera signals using 5G
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First-ever international broadcast based on mobile technology
During the 2023 Supercup at Munich’s Allianz Arena, DFL and media partner Viaplay tested 5G transmission of individual camera signals in an international setting for the first time. This gave the Viaplay field reporters added flexibility, enabling them to use many new camera positions and perspectives for their live interviews. As 5G applications make inroads in media production, this trial marked another important step ahead.
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Sportec Solutions AG: Soaring demand for data expertise
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National and international customer base keeps growing
Sportec Solutions AG (STS) has seen a dynamic development since it began capturing and processing Bundesliga and Bundesliga 2 live match data in 2016. Today the services of STS are in demand on the international stage, as well. During the 2023-24 season, the DFL subsidiary’s portfolio lists more competitions than ever, for the first time including the Women’s Bundesliga and 3. Liga in Germany as well as the North American Major League Soccer.
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60 years of Bundesliga – a history of technology
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The evolution of a media offering in demand around the world
When the first-ever Bundesliga goal was scored on 24 August 1963, the one lonely camera that was present in the stadium wasn’t operational yet. In the years since, not only the sport itself has evolved; its availability on media platforms for millions of football fans around the world has come a long way's, as well. In an op-ed published by the sport business platform SportsPro, Marcus Beisiegel, DFL Director of Audiovisual Rights and Media Product, looks back on six decades of technology innovation and shares his predictions for the future of German professional football media coverage. Photo: IMAGO
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Ball-level acoustics: Close-ball audio mixing
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Smart mics deliver immersive sound experience
Football fans watching games on screen want to feel as close to the action on the pitch as possible. This not only applies to the image captured by the cameras but also to the sound heard at the stadium. The sound track for the video draws on many microphones arranged around the pitch and is controlled automatically using live position data.
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Further innovation topics
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2023 PwC study: esport in the Bundesliga
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The new study highlights the growing importance of esport opportunities and their attraction to younger audiences: 42% of football fans responding in the survey said they regularly follow professional esport.
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2023 PwC study: esport in the Bundesliga
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The new study highlights the growing importance of esport opportunities and their attraction to younger audiences: 42% of football fans responding in the survey said they regularly follow professional esport.
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Save the date: “Block im Park” blockchain conference
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After the great success of the first two editions of “Block im Park”, the blockchain conference hosted by Eintracht Frankfurt and Eintracht Tech, the third edition will follow at Deutsche Bank Park on 16 May 2024.
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Save the date: “Block im Park” blockchain conference
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After the great success of the first two editions of “Block im Park”, the blockchain conference hosted by Eintracht Frankfurt and Eintracht Tech, the third edition will follow at Deutsche Bank Park on 16 May 2024.
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SportsInnovation presents Ignition programme
The sport business platform SportsPro and DFL are collaborating once again: The sport technology fair SportsInnovation 2024, co-hosted by DFL, is official Presenting Partner of Ignition. The programme brings together representatives from the worlds of sport and high-tech. Organised as a virtual event on 4 October, Ignition serves as a networking platform joining ambitious start-ups with investors and rights owners.
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