DFL Innovation Newsletter #6/2021 (Supercup Special Edition)
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Hello Reader,
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We had promised to set new standards in live football reporting during the Supercup. In retrospect we can say without exaggeration that the Supercup was a true "innovation match". This special edition of our newsletter will give you an idea of the scale, variety and innovative spirit of our media production that night. Enjoy reading!
Andreas Heyden
Executive Vice President Digital Innovations DFL Group
PS: You want to be included next time we present the latest trends and technologies at a live football match? I encourage you to visit our innovation event SportsInnovation2022 in May 2022!
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Custom-tailored conference, highlights & match data at one click
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Interactive Feed – a new, personalised media product
Viewers decide what they will see: Now they can assemble their conference experience individually and access real-time match data and brief in-match clips on the live stream.
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Fully immerse yourself into the match using Augmented Reality
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How will we watch future live broadcasts of sport events?
Having developed specific application examples for the potential use of Augmented Reality (AR) in stadiums, DFL recently tested a scenario for AR deployment at home.
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Supercup produced in 9:16 format for the first time
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Vertical video stream on TikTok and in Sky app
The Supercup was transmitted live via the TikTok profiles of “ran” in Germany and “OneFootball” in Brazil. In both countries, six-digit viewer numbers were reached. Sky Sports offered the mobile format through its own app in the UK.
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Specialised cameras in action at Supercup
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Technology upgrades in media production set new standards
DFL’s media production for the Supercup has set new standards in live football reporting. A total of 37 cameras were used, in particular the Railcam, the data-controlled Star Cam, and a Cinematic Look camera.
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DFL and Sky launch innovative feed service
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Tactical Feed delivers enhanced match content
With a full view on all players on screen plus dynamic relevant match information and data: The Tactical Feed is now available to Sky viewers during all Saturday night Bundesliga top matches.
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An airborne look at, above and behind the scenes
During the Supercup DFL deployed a flying mini camera for the first time. It took viewers on a trip through indoor spaces such as the team dressing room, the players' tunnel leading towards the pitch, and above and below the south stand.
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