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Dear Reader,
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It was two days filled with inspiration and innovation: On 20 and 21 March, over 2,000 guests gathered at the MERKUR SPIEL-ARENA in Düsseldorf to attend SportsInnovation 2024. The industry fair provided insights into future trends in the areas of sport, media, technology and stadium.
In his opening address, DFL CEO Steffen Merkel spoke about the great potential of artificial intelligence in sport, among other topics. Pointing to the importance of AI for society at large, he advocated a responsible approach to the technology, emphasising that the Bundesliga should be a role model in this respect. For the full keynote address please go here.
In today’s newsletter, we offer a review video summarising SportsInnovation 2024 and much more.
Enjoy reading!
Yours, the DFL Innovation Team
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That was SportsInnovation 2024
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Review video
For the third time the DFL joined hands with venue operator and event specialist D.LIVE as well as sport business conference organiser Spielmacher to run the trade fair for future technologies in sport. The Innovation Games were the highlight of the event. The DFL, partners and some of the roughly 60 exhibitors demonstrated innovative camera technologies, remote production, mixed-reality applications, next-generation data collection and more, all live on the pitch. The overarching topic: opportunities offered by Generative AI.
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AWS becomes DFL’s official Generative AI Provider
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DFL and Amazon Web Services agree long-term expansion of their collaboration
At SportsInnovation, DFL Deutsche Fußball Liga and Amazon Web Services (AWS) extended and expanded their cooperation agreement which was first established in 2020. AWS will continue to be the official technology provider to the DFL for years to come. The parties agreed to augment their collaboration by including innovative uses of generative artificial intelligence as an additional focal area.
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RefCam debuts in the Bundesliga
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Football from new perspectives
What does it feel like to be right in the middle of it all? The RefCam provides Bundesliga fans with an entirely new angle on what is happening on the pitch. Our video clips show how referee Daniel Schlager experienced the first-ever use of the technology in a Bundesliga match.
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SC Paderborn 07 celebrates its first VBL title
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SC Paderborn 07 is the German 2024 Club Champion of the WOW Virtual Bundesliga (VBL). In a thrilling finale played at Cologne’s Strassenkicker Base venue, the team triumphed over previous champions RB Leipzig.
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SC Paderborn 07 celebrates its first VBL title
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SC Paderborn 07 is the German 2024 Club Champion of the WOW Virtual Bundesliga (VBL). In a thrilling finale played at Cologne’s Strassenkicker Base venue, the team triumphed over previous champions RB Leipzig.
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The DFL launches “Bundesliga In-Match Analysis”, the next evolutionary step in further enhancing statistics visualisations in live broadcasts and feeds to make them even more compelling. Developed in cooperation with AWS and computer graphics specialists Vizrt, the new application automatically generates video clips of relevant match scenes, including related graphics elements. The feature will be available for the first time on Saturday in the international feed and Tactical Feed of the Matchday 27 Der Klassiker between FC Bayern München and Borussia Dortmund.
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The DFL launches “Bundesliga In-Match Analysis”, the next evolutionary step in further enhancing statistics visualisations in live broadcasts and feeds to make them even more compelling. Developed in cooperation with AWS and computer graphics specialists Vizrt, the new application automatically generates video clips of relevant match scenes, including related graphics elements. The feature will be available for the first time on Saturday in the international feed and Tactical Feed of the Matchday 27 Der Klassiker between FC Bayern München and Borussia Dortmund.
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