DFL Innovation Newsletter #2/2025
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Hallo Reader,
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Record business figures, presented on an interactive website – the new, digital DFL Economic Report went online yesterday. The platform guides users through the relevant KPIs, enabling them to run custom comparisons with seasons all the way back to 2013-14.
At the Bundesliga Hackathon, the DFL, Eintracht Frankfurt and AWS are on a hunt for the best ideas to support the future of German professional football. The competition is geared towards teams specialising in data analytics, Artificial Intelligence and cloud computing.
Enjoy reading!
Yours, the DFL Innovation Team
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DFL publishes interactive business report
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Bundesliga and Bundesliga 2 record sales figures secure more jobs than ever
The 23-24 DFL Economic Report for the first time presents the balance sheet of German professional football in a comprehensive, exclusively digital format. A multimedia platform guides users through all relevant KPIs, including some record figures: during the reporting period, professional football generated total returns in the amount of 5.87 bn euros while paying 1.66 bn euros in taxes and levies. The Bundesliga 2 clubs crossed the 1 bn euro sales threshold for the first time, and a total of nearly 62,000 staff employed by both leagues represent the largest workforce ever in the history of German professional football.
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Bundesliga Hackathon – fresh ideas for the future of German professional football
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DFL, AWS and Eintracht Frankfurt open “playground” for IT talents
Data analytics, Artificial Intelligence and cloud computing have been key areas of activity in international professional football, including the Bundesliga. To highlight career opportunities in the football sector to qualified IT students, the DFL Deutsche Fußball Liga, EintrachtTech (the digital subsidiary of Eintracht Frankfurt Fußball AG) and Amazon Web Services (AWS) are jointly running a hackathon.
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Further innovation topics
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DFL continues distribution partnership with Greenfly
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The content of the Social Media Matchday Feed is created by club media teams and distributed via the Greenfly content creation platform. The feed provides DFL media partners with an extra source of video material.
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DFL continues distribution partnership with Greenfly
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The content of the Social Media Matchday Feed is created by club media teams and distributed via the Greenfly content creation platform. The feed provides DFL media partners with an extra source of video material.
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Scientific Data journal publishes Bundesliga data
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A cooperation arrangement between the DFL and German Sport University Cologne now enables scientists and coaching staff to utilise data from selected football matches in research projects. (Article in German)
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EA FC FUTURES joins Bundesliga Common Ground
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“Bundesliga Common Ground” is the DFL initiative to revitalise public football pitches in many countries, jointly with communities and partners. EA SPORTS’ FC Futures project makes a significant contribution.
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Scientific Data journal publishes Bundesliga data
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A cooperation arrangement between the DFL and German Sport University Cologne now enables scientists and coaching staff to utilise data from selected football matches in research projects. (Article in German)
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EA FC FUTURES joins Bundesliga Common Ground
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“Bundesliga Common Ground” is the DFL initiative to revitalise public football pitches in many countries, jointly with communities and partners. EA SPORTS’ FC Futures project makes a significant contribution.
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The next SportsInnovation will take place in 2026
Preparations for the next edition of the innovation platform for sport-related technology and innovation are in full swing. We will soon publish the dates as well as news on content right here, so stay tuned!
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