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Hello Reader,
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The Bundesliga has returned from its winter break with a striking hunger for goals among the teams: a total of 98 goals were scored on the first three matchdays of the year 2023 – thus clearly exceeding the corresponding xGoals value of 78.54. Off the pitch, there is plenty of creativity in the world of Bundesliga broadcasting: for example, Sky presented another "Next Generation" programme for young viewers in Germany. Furthermore, the DFL, working closely with BMW, is the world’s first major football league to test Bundesliga content for in-car entertainment systems. Automated content production has been standard for Bundesliga 2 matches for some time – and even received an award recently.
Have fun reading today’s newsletter!
Your DFL Innovations Team
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Test case for in-car entertainment systems
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Innovative pilot application: DFL tests Bundesliga content in cars
As a leader in sports innovation, the DFL is exploring options for the pioneering use of Bundesliga content in an exciting new test case. In cooperation with BMW, the DFL is the first professional football league worldwide to test content optimised for the screens of in-car entertainment systems.
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Joining hands to combat media piracy
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DFL works closely with partners to protect broadcasting rights
Again and again “pirates” hack into the sports broadcasting signal to gain access illegally, causing damage to the rightful owners and clubs. Through its involvement in several organisations and a joint venture, the DFL takes an active role in ensuring comprehensive protection of media rights.
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Further innovation topics:
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DFL on Sports Technology Power List 2022
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In the Power List 2022, published by Sports Technology Group, the DFL is among the Top 10, next to Formula 1, the NBA and the NFL. The list highlights organisations that drive technology-based innovation in international sport.
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DFL on Sports Technology Power List 2022
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In the Power List 2022, published by Sports Technology Group, the DFL is among the Top 10, next to Formula 1, the NBA and the NFL. The list highlights organisations that drive technology-based innovation in international sport.
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Focus on fan experience: UEFA EURO 2024 Hackathon
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Stuttgart, one of the EURO 2024 host cities, is preparing for the tournament. A hackathon was organised, focusing on the areas of digitalisation, sustainability and mobility, as well as media technologies and entertainment.
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"Sky Next Generation" broadcast with young reporters
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On Matchday 16, teenagers Lukas, Julian and Sophie appeared as reporters on "Sky Next Generation", moderating and commenting on the match between 1. FC Köln and SV Werder Bremen in a special broadcast for young viewers in Germany.
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Focus on fan experience: UEFA EURO 2024 Hackathon
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Stuttgart, one of the EURO 2024 host cities, is preparing for the tournament. A hackathon was organised, focusing on the areas of digitalisation, sustainability and mobility, as well as media technologies and entertainment.
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"Sky Next Generation" broadcast with young reporters
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On Matchday 16, teenagers Lukas, Julian and Sophie appeared as reporters on "Sky Next Generation", moderating and commenting on the match between 1. FC Köln and SV Werder Bremen in a special broadcast for young viewers in Germany.
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Technologies for capturing and analysing match, player and ball data can provide referees and coaches with valuable insights. Along with innovations in sports data processing, these were the subjects of the Sports Performance & Technology content track at SportsInnovation 2022.
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Technologies for capturing and analysing match, player and ball data can provide referees and coaches with valuable insights. Along with innovations in sports data processing, these were the subjects of the Sports Performance & Technology content track at SportsInnovation 2022.
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