DFL Innovation Newsletter #7/2023
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Dear Reader,
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More and more short-form videos in 9x16 format are entertaining Bundesliga and Bundesliga 2 fans – they have become a prominent part of the content offered in the official Bundesliga App; read more below. Also in this issue: An intriguing pilot test is exploring the potential of Bundesliga content for in-car entertainment systems; and the Bundesliga and Bundesliga 2 clubs have prepared the ground for establishing a strategic marketing partnership at the league level.
Enjoy reading and have a great end to the year!
Yours, the DFL Innovation Team
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In-car entertainment: A visionary pilot project
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Successful test of Bundesliga content in cars
DFL, working closely with BMW, is the world’s first major professional football league to test how in-car entertainment can be combined with Bundesliga content. The trial includes both, live and on-demand content, configured to suit any user’s personal preferences.
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Short form videos in the Bundesliga App
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Bundesliga Shorts: fun, personalised video content
The popularity of short-form videos in smartphone-optimised 9x16 format is growing rapidly, and Bundesliga and Bundesliga 2 fans are not an exception. Supplementing the match and summary broadcasts on TV, they offer authentic insights into the activities before and after the games: goals and saves, skills and tricks, scenes from the stadiums and the dressing rooms, and much more.
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Towards a strategic marketing organisation at league level
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DFL general meeting opts for strategic marketing partnership
The DFL is envisioning a licensing model for the new strategic marketing partnership, which would involve the establishment of a new marketing organisation. Over the coming months, the DFL management board, consisting of Marc Lenz and Steffen Merkel, will conduct negotiations as this process unfolds.
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Further innovation topics
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SportsPro OTT Award for in-car entertainment
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At this year’s SportsPro OTT Awards gala in Madrid, BMW’s and the DFL’s joint in-car entertainment pilot project (see above) won a bronze award in the “Innovation Of The Year” category.
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SportsPro OTT Award for in-car entertainment
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At this year’s SportsPro OTT Awards gala in Madrid, BMW’s and the DFL’s joint in-car entertainment pilot project (see above) won a bronze award in the “Innovation Of The Year” category.
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