DFL Innovation Newsletter #1/2022‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
Dear Reader,
The first test cases launched under the auspices of the new Stadium Innovations project group, with involvement of several clubs and Bundesliga stadiums, produced plenty of valuable insights. The aim is to identify leading-edge technologies from other industries that might make sport stadium operations more efficient.

Our “Klassiker” review focuses on the ‘mediatisation’ of the match between Borussia Dortmund and FC Bayern München, which offered a wider range of media content than ever before. Furthermore, this issue – three months before our innovation trade fair SportsInnovation – introduces the members of the fair’s Advisory Board.

Enjoy reading!

Andreas Heyden
Executive Vice President Digital Innovations DFL Group
From industries to the world of sport
Leading-edge technologies for football stadiums

Controlling the flow of people, deploying drones to support security services, safeguarding against the spread of infectious diseases: In a project initiated by the new Stadium Innovation Project Group, innovative technologies from other industries are being tested for their potential benefits for sport facilities. The first tests at Berlin’s ‘Olympiastadion’ and Dortmund’s SIGNAL IDUNA PARK produced promising results.
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The “Klassiker” media experience of the future
Broadest range of media content ever

The most recent “Klassiker” match between Borussia Dortmund and FC Bayern München put the spotlight on the enormous variety of DFL’s media production concept for top fixtures. Following an upgrade for the current media rights cycle, coverage now includes input from 26 cameras, delivering UHD quality video throughout. With additional camera perspectives, tracking-controlled sound, AI-generated information feeds for commentators and many other new features, the match was delivered to German and international viewers with unprecedented media variety.
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Webinar: Data and machine learning in the Bundesliga
AWS invites to a "Strategic Alignment" webinar

In a 15-minute interview, AWS Enterprise Strategist Luc Hennekens, Bayer 04 Leverkusen Sporting Director Simon Rolfes and DFL’s EVP Digital Innovations Andreas Heyden will discuss how context-related live statistics and other opportunities created by machine learning are helping to entertain Bundesliga fans and motivate them to interact.
Register here!
More innovation topics:
Sparx Talk: Football & AI
Andreas Heyden, EVP Digital Innovations at DFL, comments on the many benefits advanced technology delivers to Bundesliga match reporting. He takes us along for a trip back in time to the days the pictures began to move, retracing the development of media technology up to today’s age of AI-based real-time statistics.
Innovation award for start-ups
At the end of January the British media company SportsPro held its new sport technology conference “Ignition” for the first time. SportsPro and DFL, as its official launch partner, have jointly offered the “SportsInnovation Award”. The first winner, start-up company “Slate”, will introduce itself at SportsInnovation 2022.
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Top 5 Solutions
Oliver Pribramsky appointed new Co-President of AAPA
The Audiovisual Anti-Piracy Alliance (AAPA), an international federation of media companies, advocates more decisive action against the problem of content piracy. Oliver Pribramsky, Director of Rights Management, Technologies and Archives at DFL, was appointed AAPA Co-President last December.
“Campus FreeCity” project: Robotic vehicles to be tested at stadium
Eintracht Frankfurt’s digital technology subsidiary EintrachtTech will play a key role in the new project “Campus FreeCity”, which will perform live-tests on a fleet of interconnected robotic vehicles as part of a government-supported research project. A test field is now being created on the premises of the Eagles' stadium.
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Learn more (in German)
SportsInnovation 2022
Meet the new Advisory Board of SportsInnovation 2022

The purpose of SportsInnovation 2022 is to showcase the most relevant technology trends and perspectives for sports media, facilities and fans. It is supported by the members of its Advisory Board, which includes representatives of broadcasters, technology providers, clubs and other stakeholders.
Learn more
Go to DFL innovations