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Dear Reader,
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Innovative technologies, new content and ever closer collaboration between external partners, the league and the clubs are key criteria in the DFL media rights tender process for the 2025-26 to 2028-29 seasons. Fascinating innovative, audience-specific media products have been introduced during the current rights award period, as well, and we are presenting two of them in today’s issue. Our motto is, and will always be, to deliver the best Bundesliga experience for everyone!
Enjoy reading!
Yours, the DFL Innovation Team
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DFL invites tenders for national media rights
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An offer to football fans of all generations
The DFL is calling for tenders for the next media rights award period in the German-speaking countries. The framework for proposals is based on the proven match schedule. The award period will cover the Bundesliga and Bundesliga 2 matches during the 2025/26 to 2028/29 seasons. A special focus will be on technological innovation, supported by dedicated budget funds.
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DAZN FanZone – the virtual watch party
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New, interactive Friday night Bundesliga broadcast
DAZN, the global sport and entertainment platform, introduced its DAZN FanZone this season. The concept: to enable DAZN subscribers who love to watch live Bundesliga matches to communicate with others in a virtual watch party.
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Sky Sport Fantasy: Gamification meets Bundesliga-Konferenz
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Sky Bundesliga conference caters for Fantasy Manager players
On Matchdays 18 and 19, Sky implemented a new editorial live programme: Fantasy Manager experts at the studio delivered live commentary on the Bundesliga conference, interpreting the ongoing matches specifically for the perspective of fans who love to play "Kickbase" Fantasy Manager.
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Further innovation topics
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WOW is new Virtual Bundesliga naming right partner
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WOW is the new naming right partner of the Virtual Bundesliga. The Sky streaming platform displays the WOW partner logo on all of its WOW Virtual Bundesliga (VBL) digital communication platforms and at all VBL offline tournaments and events.
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A partnership of high strategic significance
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The DFL Deutsche Fußball Liga and EA SPORTS have agreed an early, two-season extension to their long-standing partnership. The cooperation with the leading global publisher of video games, which dates back as far as 1998, will continue at least until 2027.
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WOW is new Virtual Bundesliga naming right partner
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WOW is the new naming right partner of the Virtual Bundesliga. The Sky streaming platform displays the WOW partner logo on all of its WOW Virtual Bundesliga (VBL) digital communication platforms and at all VBL offline tournaments and events.
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A partnership of high strategic significance
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The DFL Deutsche Fußball Liga and EA SPORTS have agreed an early, two-season extension to their long-standing partnership. The cooperation with the leading global publisher of video games, which dates back as far as 1998, will continue at least until 2027.
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SportsInnovation in Düsseldorf on 20 and 21 March 2024
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SportsInnovation 2024: Experience the future of sport today!
SportsInnovation 2024 is approaching fast, and some early programme details are now available. Look forward to meeting the Who’s Who of the sport technology sector at the MERKUR SPIEL-ARENA in Düsseldorf on 20 and 21 March 2024!
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