DFL Innovation Newsletter #7/2021
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Hello Reader,
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Through our partnership with Sorare, Bundesliga and Bundesliga 2 make another step into the fascinating new world of NFTs! Furthermore, learn how our Commentary Live System works and how AI and data-driven story finding now support live commentators during football matches. In another exciting development, DFL has launched a new app called Bundesliga Next which primarily caters to Generation Z and Alpha fans. Enjoy reading!
Andreas Heyden
Executive Vice President Digital Innovations DFL Group
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Innovative digital cooperation with Sorare
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Bundesliga enters “Non-fungible Tokens” (NFT) growth market
DFL has entered into a cooperation agreement with the digital services provider Sorare. Effective immediately, the popular fantasy football platform is an official partner of Bundesliga and Bundesliga 2 up until the 2022/23 season and possibly beyond.
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AI enhances background information for the commentary
Data driven storytelling is the latest add-on to the Commentary Live System which supplies commentators with specific, relevant information in real time depending on the activities on the pitch, powered by Artificial Intelligence.
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A digital service designed specifically for younger fans
Designed for children and young fans 10 years and older, DFL’s Bundesliga NEXT is a free app which mainly delivers video content from Bundesliga and Bundesliga 2 matches, with a strong emphasis on privacy protection.
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New website for SportsInnovation
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The SportsInnovation website has been updated to reflect current trends in terms of content and design. The trade fair takes place in Düsseldorf, Germany in May 2022.
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New website for SportsInnovation
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The SportsInnovation website has been updated to reflect current trends in terms of content and design. The trade fair takes place in Düsseldorf, Germany in May 2022.
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