DFL Innovation Newsletter #6/2022
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Hello Reader,
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Artificial Intelligence and automation are helping the DFL provide their partners and fans around the world with comprehensive content around German professional football - with a special focus on topics of regional interest.
Also in today’s newsletter: Sky Germany produced a special broadcast of the "Klassiker" match for and with children last weekend, and DFL signed a cooperation agreement with the National Football League (NFL).
Enjoy reading!
Luccas Roznowicz
Head of Digital Innovations, DFL Deutsche Fußball Liga
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Authentic media formats tailored to target audiences
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New International Product Portfolio (IPP) features for the season 2022-23
The DFL's IPP is a leading global source of sport league content. For the 2022-23 season several new services have been added, allowing international licensees to expand their own media offerings. For example, the Tactical Feed is now provided for international top matches; there are new Localised Elements for specific world regions and a new, ‘close-up’ interview format as well as an OTT-optimised World Feed.
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DFL and NFL sign cooperation agreement
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Knowledge-sharing and collaboration on various topics
The National Football League (NFL) and the DFL Deutsche Fußball Liga have signed an agreement to cooperate in a variety of areas, including production, broadcasting and programme development.
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Sky Germany produces Next Generation broadcast
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Borussia Dortmund vs. FC Bayern München: "Der Klassiker" for children
Sky Germany and the DFL joined hands to produce Germany’s first-ever live sport broadcast specifically for children. And Sophie and Diego (both 11 years old) did a great job as field reporters and co-commentators that day. Witness the excitement! (Video with German sound track)
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Further innovation topics
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New Bundesliga Match Facts powered by AWS
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“Pressure Handling” and “Win Probability”: The DFL and Amazon Web Services (AWS) have added two new statistics to the Bundesliga Match Facts powered by AWS, further enhancing match transparency.
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New Bundesliga Match Facts powered by AWS
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“Pressure Handling” and “Win Probability”: The DFL and Amazon Web Services (AWS) have added two new statistics to the Bundesliga Match Facts powered by AWS, further enhancing match transparency.
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