DFL Innovation Newsletter #3/2021‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
Hello Reader,
in today’s newsletter you will read how the world’s largest football full-video archive is constantly learning and getting smarter. Furthermore, we are congratulating the new German Club Champions in eFootball on their achievement, and will explain how DFL resorts to virtual media visits to keep in touch with international journalists despite the social restrictions caused by the pandemic.

Enjoy reading!

Andreas Heyden
Executive Vice President Digital Innovations DFL Group
The world’s largest football video database
The DFL Media Hub continues to evolve and automate

Created 15 years ago, the video archive is the basis for media coverage of the Bundesliga and Bundesliga 2. Today, Artificial Intelligence (AI) and machine learning enable the DFL Media Hub to streamline searches for content in the 175,000-hour inventory of video recordings.
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bevestor Virtual Bundesliga – VBL Club Championship
1. FC Heidenheim 1846 is the new German eFootball Club Champion

At the end of March, 1. FC Heidenheim 1846 won the German eFootball Club Championship. Now the competition continues seamlessly, and all eyes are on the bevestor Virtual Bundesliga. Next on the agenda are the VBL Playoffs by bevestor on 14 and 15 May and the VBL Grand Final by bevestor from 4 June until 6 June.
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"Virtual Media Visits" for international media
How DFL keeps in touch with journalists from all over the world

In recent months, international media representatives had to follow many Bundesliga events from afar because of the travel restrictions imposed in response to the pandemic. DFL has created digital formats to keep all these media relations alive despite the restrictions.
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Further innovation topics:
     
 
Nikon case study: Robotic Cam
It focuses on one particular player, head to toe, following him around throughout a match everywhere he turns – using tracking data: the Robotic Cam.
 
SportsInnovation 2022 scheduled
Organised by DFL, Sportstadt Düsseldorf and Messe Düsseldorf, the innovation trade fair will take place at the MERKUR SPIEL-ARENA in Düsseldorf from 11 to 12 May 2022.
 
 
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