DFL Innovation Newsletter #2/2022‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
Hello Reader,
Today’s issue introduces a special read: our new 5G whitepaper provides a comprehensive overview of potential applications of the latest mobile communication standard in the world of sport. The SportsInnovation trade fair will feature live demonstrations, so if you feel like coming to Düsseldorf on 11 and 12 May 2022 to enjoy this unique tech event, be sure to apply for your ticket here.

Andreas Heyden
Executive Vice President Digital Innovations DFL Group
Whitepaper: 5G in Sports
A new technology opens up entirely new future opportunities

The latest mobile connectivity standard 5G enables a fundamental change of how content will be produced, distributed, consumed and augmented in the future. As an exclusive offer for the subscribers of our Focus: Tomorrow-Newsletter, we are sharing our knowledge in this area in a comprehensive 26-page white paper. It was developed with the overarching goal to clarify how 5G technology will affect the entire sports industry on various levels and to provide food for thought with regard to one’s own handling of these possibilities.
Download (PDF)
DFL and AWS expand the Bundesliga Match Facts
New facts added: “Set Piece Threat” and “Skill”

Two new Bundesliga Match Facts powered by AWS will deliver even more details about what is happening on the pitch. “Set Piece Threat” provides a new perspective of the scoring danger of a team’s free and corner kicks, while “Skill” highlights an individual player’s particular strengths.
Learn more
Extra content from the dressing room and the sidelines
Social Media Matchday Feed contributes new perspectives and exclusive interviews

Using their smartphones, social media reporters working for the clubs create additional content from the sidelines, the team dressing rooms or the team bus arrivals outside the stadiums, bringing fans even closer to the players and what is happening in the football world. Now the Social Media Matchday Feed also covers Bundesliga 2 matches and delivers content from outside matchdays for use across all DFL media partner channels.
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Further innovation topics:
Global Bundesliga and Bundesliga 2 licences from 2023/24
Apart from digital player images in the form of NFTs, the invitation to tender also includes video rights which may be implemented as so-called NFT Moments (NFT-based videos from the Bundesliga and Bundesliga 2).
PlayStation and Sport1 become partners of VBL
PlayStation will organise two “Community Cups” during the current season. SPORT1 and eSPORT1 will broadcast the final matches of the VBL Club Championship by bevestor as well as the VBL Grand Final by bevestor.
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Preview: The finals of the VBL Club Championship by bevestor
Eight clubs will compete in the finals of the VBL Club Championship by bevestor. On 26 and 27 March the matches will be played at Cologne’s “Strassenkicker Base”.
Think outside the box!
VfL Wolfsburg has published its first “Open Innovation Challenge” to collect ideas and inspiration for new and innovative business initiatives. Applicants are encouraged to think “outside the box”.
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SportsInnovation 2022
Interview with Slate CEO Eric Stark: “We understand the needs of the teams”

From content creation to the design stage, and through to posting – Slate has changed the way social media content in the sport business is handled and published. In our interview, co-founder Eric Stark talks about the company, how it makes the work of many big-league sport franchises easier, and what projects the winner of the SportsInnovation Award is currently working on.
Learn more
Go to DFL innovations