DFL Innovation Newsletter #6/2023
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Dear Reader,
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With specialised cameras in action, a programme designed specifically for children and young viewers, and transmission to more than 200 countries, Der Klassiker once again demonstrated the innovative power of the DFL and its media partners. Also in this issue: Shot Speed is Bundesliga Match Fact number 15; and in the Virtual Bundesliga, the VBL Club Championship is about to launch a record season.
Enjoy reading!
Yours, the DFL Innovation Team
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Der Klassiker: Media production at its best
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Broadcasting from 30 cameras to more than 200 countries
Two cine cams were allowed to enter the pitch after each goal and mingle with the cluster of celebrating players, while a high-altitude remote camera was focused on the Yellow Wall throughout the match: As many as 30 cameras were busy capturing not only the game itself but also the sizzling emotion during the Bundesliga encounter between Borussia Dortmund and FC Bayern München for fans around the world. Watch the video to get an overview of the innovative media production technologies employed by DFL and its partners.
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New Bundesliga Match Fact powered by AWS
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Shot Speed is Match Fact number 15
Speed is key for the ball to get past the goalkeeper before he has a chance to react. Shot Speed, the New Bundesliga Match Fact, is based on live tracking data: shots on goal are analysed based on ball position information. Live overlays provide viewers with instant information about the highest ball speeds, while rankings tell them which players have achieved the highest shot speeds during the match. The new Match Fact also reflects the performance of the goalkeepers catching or deflecting high-speed shots.
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Bundesliga on OTT platforms
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Visualisations on streaming platforms boost viewer interest
OTT platforms such as DAZN, ESPN+ and Netflix use creative, eye-catching graphics to attract viewers to their content. Now an effective, easy-to-use online tool lets DFL media partners design appealing visuals to direct attention to Bundesliga content available on their platforms.
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Further innovation topics
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Virtual Bundesliga: Clubs are starting the new season
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It will be the first-ever regular matchday of the VBL Club Championship with all participants on site: The largest number of participating clubs ever recorded in the history of the competition will gather in Cologne on 18 and 19 November.
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Virtual cam carpets provide new advertising opportunities
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Virtual advertisement specialist Supponor has developed innovative technology that can superimpose cam carpets virtually. DFL has granted its approval for deployment of the technology to all Bundesliga stadiums and at all matches.
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Virtual Bundesliga: Clubs are starting the new season
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It will be the first-ever regular matchday of the VBL Club Championship with all participants on site: The largest number of participating clubs ever recorded in the history of the competition will gather in Cologne on 18 and 19 November.
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Virtual cam carpets provide new advertising opportunities
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Virtual advertisement specialist Supponor has developed innovative technology that can superimpose cam carpets virtually. DFL has granted its approval for deployment of the technology to all Bundesliga stadiums and at all matches.
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SportsInnovation 2024 sneak preview
Dr Steffen Merkel, Chief Executive Officer of DFL GmbH, and Michael Brill, Chief Executive Officer of D.LIVE, jointly look ahead to SportsInnovation 2024. As a major new feature, the Innovation Games will take place on both days of the event. A total of four matches will provide a realistic backdrop for live demonstrations of emerging technologies. Furthermore, a new exhibition area called Innovation Lab will present hands-on innovations.
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