DFL Innovation Newsletter #2/2021‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
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Dear Reader,
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Our top three items in this newsletter all relate to new services for users of digital Bundesliga content:
- Another content addition for our media partners: the new Social Media Matchday Feeds deliver new, additional perspectives from stadiums.
- Three additional Bundesliga Match Facts powered by AWS enable even more fascinating insights into what happens on the pitch.
- The Bundesliga recently joined TikTok – read our report about our first experiences on the video clip-sharing platform.
Have fun reading!
Andreas Heyden
Executive Vice President Digital Innovations DFL Group
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Social Media Matchday Feed
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Additional source of content for digital channels
DFL and all Bundesliga clubs have jointly developed the ‘Social Media Matchday Feed’, a new, digital product format. It delivers unique, attention-grabbing, custom-tailored content to media partners, viewers and fans around the world.
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New Bundesliga Match Facts powered by AWS
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Three new stats added to the real-time statistics
As part of the partnership with Amazon Web Services (AWS), live processing of data for innovative statistics has been stepped up. Three new items have been added to the statistics available to media partners, fans and clubs: ‘Attacking Zones’, ‘Most Pressed Player’ and ‘Average Positions: Trends’.
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More than 50 million video views and over four million Likes since launch
As part of its digital strategy, the DFL has launched an official Bundesliga account on TikTok. Multiple clubs and TikTok stars such as @Nathanevanss welcomed the Bundesliga to the leading short-video platform. Under the hashtag #SkillsChallenge, fans showcased their footballing skills to celebrate the launch.
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Further innovation topics:
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Now also available to sailing fans: The ROC by Riedel
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The Riedel Remote Operations Center (ROC) ensures seamless wireless communications between referees and video assistants in the Bundesliga. This year the ROC will be used during the America’s Cup for the first time.
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SportsInnovation 2022: The results of the survey
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SportsInnovation wants to keep you up-to-date on innovative technologies related to sports. Potential exhibitors and visitors were asked what types of topics they would like to see covered. Read the results of the survey.
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Now also available to sailing fans: The ROC by Riedel
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The Riedel Remote Operations Center (ROC) ensures seamless wireless communications between referees and video assistants in the Bundesliga. This year the ROC will be used during the America’s Cup for the first time.
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SportsInnovation 2022: The results of the survey
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SportsInnovation wants to keep you up-to-date on innovative technologies related to sports. Potential exhibitors and visitors were asked what types of topics they would like to see covered. Read the results of the survey.
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