DFL Innovation Newsletter #7/2024‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
Hello Reader,
Data is becoming more and more important in professional sport, not only for clubs but also for reporting media. The new hi-tech data feeds created by DFL subsidiary Sportec Solutions are among the leading sport data offerings – we highlight them in this issue.

Enabling fans around the world to move ever closer to the game is one of the core objectives of many innovations in sport technology. For the top match between FC Bayern München and Bayer 04 Leverkusen a few weeks ago, we once again added advanced media technology to provide new insights. Artificial Intelligence supports the generation and personalisation of relevant content. Our collaboration with AWS exemplifies what can be accomplished.

Enjoy reading!
Yours, the DFL Innovation Team
Sportec Solutions delivers match information in even greater detail
Hi-tech data feeds convey profound insights

The range of data services offered by DFL subsidiary Sportec Solutions AG keeps growing. Media partners and clubs alike benefit from the data feeds which unlock the power of pitch event information, making it available for analytics and interpretation. “Extended Events” is a new feed that combines and synchronises the information from both, the event data and position data feeds into a single data stream, allowing the clubs’ performance departments to extract much more meaningful insights than ever before.
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Record champions vs. reigning champions: technology at its best
Upgrades and leading-edge camera tech for the top match

A remote-controlled rail-mounted dolly camera, new angles, new feeds, and Augmented Reality: At the Bundesliga top match between FC Bayern München and Bayer 04 Leverkusen, a treasure trove of innovative media technology was brought to the table, giving an outlook on the future of top match media production.
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The role of AI in the fan experience of the future
Insights into the exemplary collaboration between DFL and AWS

The DFL deploys Artificial Intelligence in many areas. For example, the Bundesliga Match Facts powered by AWS uncover entirely new aspects of the action on the pitch. Generation of personalised content is yet another AI application.
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Further innovation topics
     
 
Global media are getting ready for Der Klassiker
This Saturday football fans around the world are looking to the Bundesliga: FC Bayern München visit Borussia Dortmund. The match will be broadcast in more than 200 countries, and 15 international stations will be present on site.
 
DFL and Relevent Sports: Bundesliga grows footprint in America
The DFL is breaking new ground in its international marketing efforts to boost the popularity and growth potential of the Bundesliga and Bundesliga 2 on the American continent in a lasting and sustainable way.
 
 
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International Media Visit: Football meets Football
On the occasion of the NFL guest match at the Munich Allianz Arena, media representatives had the opportunity to meet leaders from the DFL, the NFL, and FC Bayern München as well as the New York Giants and the Carolina Pathers.
 
DFL and BMW Group in-car entertainment concept wins award
At the Social Football Summit 2024 in Rome, the Bundesliga’s in-car entertainment concept won the "Best Football Tech Entertainment Solution Award". Roman Schade, Head of Audiovisual Rights DACH at the DFL, accepted the prize.
 
 
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SportsInnovation 2024 play list
SportsInnovation 2024: All highlights now available in video

The complete set of video recordings of the SportsInnovation 2024 programme are now available online on YouTube. Experience inspiring speeches and discussion panels and share them with your network.
Access play list (YouTube)
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